CASE STUDY AAF ROTTERDAM

Does the operation have a strategy? The other involves production services, including designing, constructing and installing entire sets for shows and conferences. He is also beginning to understand the nature of the relationships between the various processes within his business. There are several suppliers to AAF, but the ones mentioned explicitly in the case are other equipment hire and sales companies. Does operations strategy make sense from the top and the bottom of the business?

Similarly, AAF will act as a supplier to other production companies, so its customers will also be in competition with each other. A model of operations and process management Critical commentary Summary checklist Case study: Operations and processes Executive summary What is operations and process management? This has been forced on him because of the growth of the company. The company seems to be reaching the point where the requirements and objectives of both types of services, to some extent, conflict with each other.

Bloggat om Operations and Process Management. Are process layouts appropriate?

Less so with production services and design where creativity is important, or more so with administration and equipment hire csae sales where outputs are more standardized. He regards production services in particular, as being an exciting and high adrenalin business to be in.

Operations strategy Executive summary What is operations strategy?

case study aaf rotterdam

Rotterdaam alternative analysis is to use a polar diagram such as the one below. Yet both types of services are still mutually dependent. The main point is to demonstrate that the two main processes are different. Notes on questions Questions 1 — Do you think Marco Van Hopen understands the importance of operations to his business?

It should attempt to increase the revenue of the business through its ability to serve customers.

Operations and Process Management

This is why he started the company. Is process variability recognized? Low volume, high variety, variation and visibility processes generally require flexible multiskilled staff with good customer-facing skills; processes at the other end of the dimensions require staff who understand the importance of dependability, adhering to the process and promoting efficiency.

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Design rottdrdam be very similar to production services because it is an essential part of production services.

AAF Rotterdam

From the various statements attributed to Marco, he is now coming to see this. Volume may be lower because not all clients require design services. It should be able to develop the capabilities that will bring it more business in the future.

While the case rottegdam be set as a group assignment prior to presentation and discussion, it is also suitable for individual reading by students who then can contribute to the discussion in class.

case study aaf rotterdam

The other involves production services, including designing, constructing and installing entire sets for shows and conferences. Are job designs appropriate?

case study aaf rotterdam

This has been forced on him because of the growth of the company. He sees the company as growing and that changes will have to be made, but it rotterddam growth that is central to his thinking rather than developing unique capabilities that will protect him from competition in the wtudy. For example, although inventory management is not explicitly emphasized within the case, it is clear that the inventory of lighting and other equipment is a key decision for the hire and sales part of the company.

The administration process is very much a back-office process.

These are important because maintaining relationships with similar hire and sales companies allows AAF to supply its own customers even when it has run out of its own equipment. Variation is likely to be similar to production services, as is visibility, although much of the design will take place without the client being present. Rather it is a case that can be used to illustrate both the general approach to understanding operations as embedded in the diagnostic logic chain used in Chapter 1, and the nature of some general operations management issues such as focus.

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AAF Rotterdam by Flora Erdelyi on Prezi

Dance wear and costume hire, buy shop for schools. Cases in the main text provide an insight into the reality of managing operations. A balance of service and manufacturing examples equips you with a practical and wide-ranging understanding of the material. Sending an invoice is sending an invoice even if each invoice is different, sending an invoice is very essential.

Operations and Process Management – Nigel Slack – Mixed media product () | Bokus

These organizations rottercam be serving the final client or the production company, but it is almost always important for AAF to develop some kind of relationship with them because they will be or should be collaborating to provide rptterdam final service. However, Marco is clearly aware of the amount needed he has invested. Operations Strategy Nigel Slack. What kind of job designs do the staff involved in each of these processes require?

The volume of transactions is likely to be very high possibly several transactions for each client stjdy, and although every transaction will be different, the broad type of transaction is essentially the same. In particular, the sometimes-conflicting needs of sales and hiring on one hand and production services on the other are becoming evident.

CASE STUDY AAF ROTTERDAM

During this discussion it is useful to point out the difference between the technical knowledge that is embedded in any operation or process on one hand, and the tasks that are necessary to run the operation or process on the other. I particularly like the emphasis on process management as a means of demonstrating the ubiquity of processes, even outside the traditional operations areas. Administration is surprisingly similar to equipment hire and sales. Low volume, high variety, variation and visibility processes generally require flexible multiskilled staff with good customer-facing skills; processes at the other end of the dimensions require staff who understand the importance of dependability, adhering to the process and promoting efficiency. Does the business take a process perspective? Therefore, because they differ, they would need managing in different ways. Interactive cases provide the opportunity to work through the decision-making process to solve operations problems.

Chapter 1 of the text identifies four contributions of operations management. In particular, the sometimes-conflicting needs of sales and hiring on one hand and production services on the other are becoming evident. Add to collection s Add to saved. Students can be encouraged to discuss this issue generally during the case debrief so that its inclusion in the course can be justified. Where should operations be located?

These organizations may be serving the final client or the production company, but it is almost always important for Csae to develop some kind of relationship with them because they will be or should be collaborating to provide the final service. Yet, when the company grows there is increasingly a need to segment the organization to match the segmentation of the markets being served.

case study aaf rotterdam

Of course, he may just wish to develop the business to a certain size and then sell it. In particular, the sometimes-conflicting needs of sales and hiring on one hand and production services on the other are becoming evident. These are important because maintaining relationships with similar hire and sales companies allows AAF to supply its own customers even when it has run out of its own equipment.

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Calendar is subject to change. You can add this document to your study collection s Sign in Available only to authorized users. There are several suppliers to AAF, but the ones mentioned explicitly in the case are other equipment hire and sales companies.

case study aaf rotterdam

However, the diagram below is one way of illustrating the various relationships between some of the stdy players in the supply network, where the double-headed arrow means that either the flow of service is both ways or the nature of the relationship is one of collaboration rather than a straightforward supply of service.

Variation is high more lumpy as it says in the case and because much of the value is added with the eventual customervisibility is high. This is used as a justification for retaining the sales and hire part of the company but there is no explicit discussion of the trade-off rottterdam the benefits this investment brings and the costs including rottsrdam costs in a period when the company is growing quickly.

AAF Rotterdam by Flora Erdelyi on Prezi

This question can be used to discuss the issue of what a full understanding of operations and process management means in any business. Two types of services have emerged. Skickas inom vardagar. Add to collection s Add to saved. Chapter 2 Chronology It awf attempt to increase the revenue of the business through its ability to serve customers.

Artist groups and collectives. A fair assumption is that peaks and gotterdam could coincide for both the services offered by the company, and therefore variation could be relatively high. Mixed media product Engelska, There are many ways of drawing the supply network for any type of business and this is also true for AAF.

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A diagnostic approach equips you with the questions to effectively assess and improve the operations and processes in your company. Variety may even be higher than design services because not all designs will be accepted by the clients.

AAF Case Study 项目管理案例授课 by Loki Su on Prezi

See stud table below. Are process performance objectives understood? The other involves production services, including designing, constructing and installing entire sets for shows and conferences. Visibility is likely to be similar to equipment hire and sales.

Operations and Process Management

It should attempt to control or minimize the cost base of the business. Dance wear and costume hire, buy shop for schools. Does the operation have a gotterdam Of course, this is not unusual, but it is worth exploring the implications of this with students. Your e-mail Input it if you want to receive answer.

AAF Rotterdam

You can add this document to your casf list Sign in Available only to authorized users. The volume of transactions is likely to be very high possibly several transactions for each clientand although every transaction will be different, the broad type of transaction rotteream essentially the same.

Low volume, high variety, variation and visibility processes generally require flexible multiskilled staff with good customer-facing skills; processes at the other end of the dimensions require staff who understand the importance of dependability, adhering to the process and promoting efficiency.

You can make the axes of the polar diagram anything you like.